It’s easy to forget and it seems that over the course of time our attention spans are shrinking along with our ability to think critically. With that being said, it’s of significant importance for anyone who works in the advertising and marketing fields to make an impression even more quickly than they thought that they were able to before. Five seconds, that’s all you’ve got to combine imagery and words into a message that will dive into the subconscious of anyone who views the advertisement that was created. The five-second rule may be out-dated, it could even be a smaller amount of time now that an advertising agency has to make an impression on their viewer with their advertisements. The advertising and marketing field has shifted their focus though since the advent of the internet and originally, many of them forgot some of the design principles that made their previous advertising campaigns so successful. The medium with which they deliver their message has changed, but the human mind hasn’t evolved so much during the process that it made a quantum leap past what it was used to. So, although there were some nuanced changes that were indeed noteworthy, it became clear that is was important to stick to the basics.
People used to use the phonebook to find the goods and services that they were looking for if they didn’t already know where to find them. Then, many companies advertised in the phonebook on top of paying the phonebook company to simply list their company’s name and phone number alphabetically. It only made sense then, but now you’ll find that phone books are only still commonly used by the older generation, often in smaller towns where changes like the internet take longer to get to and impact everyday lives. But, out with the old and in with the new. That statement includes technology and people, and if there’s one thing that I know that old people and antiquated technology is known for, its dying but in the process of doing so, room is made for more-advanced versions of themselves to be born into this world. Today, the internet is obviously the information-fetching tool of choice and for good reason, you can find just about anything that you’re looking for if you use the right keywords in order to search for it.
Any company who wants people to be able to locate and contact them for their products, services or information that they’re in the business of providing should come to the conclusion, if they haven’t already, that they need responsive web design to help make themselves available. Without a virtual presence, you might as well not have a presence at all because in today’s world, it’s the things that you can’t even touch that seem to be of increasing importance. Publishing companies and newspapers have been closing their doors over the past decade because what was once tangible in the form of books and newspapers, can be viewed from a computer screen now. That computer screen may vary in size because with each passing day, people utilize their smart phones for internet searches and other purposes that are convenient for them. A web designer isn’t ‘responsive’ at all if they don’t understand the importance of making the pages that they design viewable from screens of different sizes, that’s actually what responsive web design is all about.
Every company, no matter who they are or what they do, needs to understand their customer. A web developer has clients that they perform work on behalf of, but they have to keep the typical internet user in mind all of the time, not just their client. As this world changes and the ways and devices that we use to search out and find information changes along with it, proficient web designers need to remain on the horizon of these changes and see the writing on the wall before anyone else does, because they like any other business, they have competition as well and in their business, it’s fierce. Keeping an eye on the ball and the other focused on the past will make the future bright by allowing us the luxury of not having to repeat the mistakes of the past while forging a path into the new world that we’ve created for ourselves. Without understanding where we’ve been, our forward progress can only be sullied by taking the same missteps that those who came before us did, but we can avoid doing that by remaining humble in the face of our prosperous and optimistic future. We will not fail, we will make this world a better place and the internet will be our most instrumental tool for the world that we will continue to shape with each passing day.