If you’re focused on having a creative responsive website, looking over the following guide to see what you can do to achieve that goal. I’ve compiled a list of 7 characteristics of successful web sites.
In my opinion, security is the backbone to any great website. If your customers and clients don’t feel safe navigating, they aren’t going to stay. People are especially vigilant these days about making sure their personal information is safe. Everyone has heard the horror stories of dealing with a stolen identity. It’s a disaster that can take years to recover from. Establishing a safe place for your users to browse is one of the tenants of building long-lasting and trusting relationships.
2. Intuitive Navigation
The backbone of any website design is it’s navigation system. You want to remember intuitive steps like linking all of the logos on your various pages to the homepage. People should feel at ease the first time they show up at your site. This encourages potential customers to stick around and explore your website in greater detail. Of course if you operating an online marketplace this increases the chances of them spending money on your products. Make sure you navigation is clear, simple, and to the point. This will go a long way in bringing, and keeping, visitors.
3. Relevant and Updated Content
If you want people to keep coming back to your website, you need to give them a reason. If they come back day after day and find the same information that is never changed and updated, they will grow bored quickly. It’s important to have a solid plan when it comes to content. How are you going to make sure there is something fresh and engaging on your website everyday? You might want to consider writing a blog, or updating specials and deals every day. This is something that you have to focus on everyday, but if you spend at least a few minutes, it will be extremely beneficial in the long run.
4. They Make Use of Professional Photographers
It’s fairly common to come across a website that uses stock imagery in abundance. It’s so common in fact, that you will see many different webpages using the same images. It almost seems like there’s a vault of only fifty different stock images that people can use. Therein lies the problem with stock photographs. People see them and recognize them from other sources, it gives your website a sort of cheap feel. If you want a website that stands out above your competitors, hire a professional photographer to get some shots that fit in with the theme you’re after. High quality images can work wonders for your site’s traffic.
5. They Are Modern and Don’t Use Outdated Ideas
It’s hard to believe, but there are still websites out there that make heavy use of Flash. These are the slow loading animations and flashing banners that you see from time to time. This is an outdated tool that is going to make your website look like it was designed in 1999. Creative responsive web designs avoid these types of things, and employ a few other ideas to make sure they are modern and up to date. First of all, they be viewable for all different types of devices and settings. Next, good websites will make use of a simple and straightforward design. It should be easy for users to see where they are going when they land on your website.
6. All Links Work!
It’s all too common for me to be browsing a website, click a link, and find myself on a blank page, or even worse, an error page. You want to make sure that this does not happen with your website. Thoroughly investigate each and every link on your website, and make sure they work. Aside from making sure they work, ensure that all links lead to somewhere of value. This is just another tool that can help increase your search engine ranking.
The final characteristic of successful websites is also one of the most important. One thing that you notice about all the best sites is that they consistently work well. That’s because they are tested, thoroughly and frequently. Not only should you be testing for links, but you want to see how all the other aspects of your site works as well. Make sure all of your features are operating the way they should. One of my favorite features on sites is the never-ending scroll, but I’ve been to a few sites that never have them functioning the way they should. It doesn’t do you a whole lot of good to have a great feature that can’t be used.
When you’re building your next website, remember these seven hallmarks of great sites!