They say that business is business, whatever that means. In most cases it has something to do with doing whatever it takes to be successful; don’t take it personal. Competition in the business world is not always friendly and the best way to compete is to have the strongest brand loyalty in the business. That way, your consumers and people who love your company and its products/services will fight your battles for you. You’ve heard people have passionate arguments about what smart phone platform is the best out of the two major ones in the cellular ecosystem. One side believes that their phone is the best and the other believes the same but if you are even in that kind of argument, then you have already won. Creating a buzz is not easy but in order to get people to start talking about your company, you have to show them who your are and this can be done with a killer trade show booth.
The idea behind trade shows to bring together all of the industry players under one roof so everyone can efficiently do business with one another and show off what they have to offer. These are places where an extremely high concentration of people come together with similar interests so your efforts will not be wasted on the general public who in most cases, doesn’t have a need for whatever it is that you are selling or promoting. Trade shows are becoming more popular and the companies who design trade show exhibits are coming up with more creative ideas. There is competition in every business, even the businesses that you are looking into to build your company an eye-catching exhibit that will make your booth the talk of the trade show. Without the talk, there can be no buzz and you will not have made the most out of your trade show experience.
It only makes sense to go all-in on a display that is going to get people to want to come by your booth and say hi. Once that happens you will be able to turn on the charm and provide them with all of the information they need. The best trade show displays do not require much of your charm though because they themselves provide all of the charm, intrigue and information that you never could. Trade show booths are no longer booths, they are more like life-size dioramas with people walking into and around them. Booths sound like a bunch of folding tables lined up next to one another where someone is standing in an area behind them where you are not allowed to go. That is not what you want. You want people to voluntarily decide to come out of the traffic of the trade show flow to stop at your booth so they can go inside
A lot of trade show exhibits are designed with comfortable seating so people can take a load off and feel comfortable. Sometimes they may be interested in what is going on inside of the booth and sometimes they couldn’t care less and they just want to rest their feet. Either way, if they decide to do that at your trade show display, you are winning. When someone comes out of the trade show storm to seek shelter in your booth, be courteous and offer them a beverage whether it be some bottled water that you brought for these occasions or a cup of hot coffee to help them get through the long and tiring day. Sometimes people come into these trade shows in the morning feeling a little under-the-weather from some extracurricular activities that they participated in the previous evening and being able to offer a fresh cup of hot coffee is exactly what you need in order to create an opportunity strike up a conversation with them.
Your company’s trade show display is like any other physical representation of your company in the sense that you want people to remember it. If logos and slogans didn’t serve a purpose then every company in the world would feel the need to have them. The psychology behind making an impression on a prospective buyer involve creating pneumonic devices that help people remember who you are and what you do. Without these memory assisted associations the advertising and marketing game would be a real mess to try to understand. The time that you spend representing your company at a trade show should be utilized in the most effective way, and starting with a great exhibit puts you directly on the right path.