Social Media Marketing – The Future of PR

The age of the internet has dramatically affected the way we do business. New avenues for businesses have increased competition to an all time high. This makes it difficult to get noticed, even if your company is providing a great service or putting out fantastic products. In order to combat this, smart companies look to social media marketing agencies to help them establish and nurture a positive public image. The best social media firms are simply public relations professionals who have adapted with the changing times. They still specialize in traditional public relations methods, they’ve just added a primary focus on social media, and for good reasons. Millions of users visit their accounts and view content on social media each day. If your business can harness its power to develop a great image you’ll have a distinct advantage over the competition.

The primary focus of PR and social media management is to open the lines of communication. Public relations is simple the effective management of various communication strategies aimed at building positive relationships between firm or organizations and their target audience. The reason so many PR firms have developed social media marketing strategies is because of the effectives of the internet in managing these communications. Social media has allowed for two-way communications instead of the standard one channel method of companies talking and audiences listening. Of course the internet is valuable in ways beyond social media. Third party websites are a fantastic place to get earned media. People still watch TV and read newspapers and magazines, so these sources are still valuable, but many people are shifting to internet exclusive consumption.

When it comes to PR there are some practices that should definitely be avoided. For example, you never want to hire a company that will create an advertisement and try to disguise it as valuable, useful content. People see right through this tactic, and they do not appreciate it. People are not stupid, but those who think they can a fast one like this on them think they are. There’s a place for advertising, but it should never be misleading. People often confuse public relations and advertising, but they’re actually quite different. Advertising focuses on purchasing exposure, whether it’s on TV, radio, in print, on the internet, or outdoor campaigns. While it is important, advertising doesn’t carry the same clout that merit based exposure does. The overall goal of public relations and social media management services is to present your company as an honest, fair, open, and valuable organization.

Most social media or PR agencies will offer a wide variety of services included with their overall strategy. When you’re reviewing proposals from various companies weigh their plans against the list of services we’ve created. These are some of the more important features you should look for when trying to establish or revamp your company image. Check it out:social media marketing services

  1. Establish Positive Presence in Community – Businesses that enjoy longevity are often valued by the communities they operate in. A good PR or social media firm is going to take steps so solidify your company as a valuable presence in your community. You’ll want people who aren’t interested in the services or goods you provide to still enjoy the fact that your company is in their neighborhood. For example, a skateboard company may not be interesting to many of the older people in surrounding neighborhoods, but they can still be seen as a positive influence around the area. Things like charity drives and community cookouts can go along way towards accomplishing this.
  2. Finding the Audience and Capitalizing on it – A fantastic campaign working to build your company’s reputation means nothing if it’s not reaching the right people. Finding your company’s target audience isn’t easy, and this is where PR firms come into play. They will research and investigate using various methods to identify who the audience is and where the best place to reach them is. After that, content will be created that is interesting to that target audience.
  3. Social Media – In today’s marketplace you cannot have one without the other, traditional PR and social media marketing are equally important. There’s no sense in having separate firms manage these when there are plenty that can handle both extremely well. The communication provided by social media is more direct and beneficial than anything has been in the past. People can provide valuable feedback to companies, and the best social media marketing agencies take full advantage of this.
  4. Managing Product Launches – The best PR firms are going to make your company’s product launches a big deal. When you have a new product or service coming to the market, your target audience is going to know about, and they’re going to get excited for it. Of course that’s if you hire the right firm. Be sure they companies you’re considering have a plan for new product releases.

These are just a few of the basic and most important things you should look for in your PR firm or social media company. Other services that are important are things like PR coaching for your team, speech writing, and content creation. Take your time and select the firm that best suits your company’s needs.

Traits of Expert Web Developers, Designers, and Marketers

Whether you’re just starting out or you’ve already got an established business, you know the importance of functional responsive websites. Typically your website is your company’s best chance to make a first impression. Many people considering using your products or services will visit your website or social media pages before coming in or contacting you. It’s a consumer driven environment that you must learn to navigate.

website designFortunately there are many full service digital marketing agencies out there willing to lend a hand. Remember that while it’s important to set a budget, money isn’t everything. If you’re not sure where your company will company will come up with the money for a new website and digital marketing approach, take a look at your traditional advertising budget. Digital marketing has a better ROI and deserves a higher percentage of marketing spend. It’s time to start shifting from a traditional to a digital approach.

Choosing a firm doesn’t have to be difficult either. It’s helps to do a little bit of research and understand what constitutes good design and development. Additionally you’ll want to gain an understanding of the different approaches to digital marketing. When it’s time to meet with firms and discuss plans and numbers, try to keep in mind a few traits of the best designers, developers, and marketers. To help with the process, I’ve listed a few of them here, check it out:

Traits of Expert Web Developers, Designers, and Professional Digital Marketing Agencies:

  • They favor responsive, functional, and intuitive design – First and foremost the design agency you hire should be experts in responsive web design. This means they’ll design a site that works on any device and any screen size. Additionally, they’ll build a functional website for your company, something visitors can actually use. If a website is nothing more than something pretty to look at, people won’t spend much time there nor will they come back often. Finally, your design firm HAS to incorporate intuitive design in their user interface and navigation. People should never be lost when they’re visiting your website, don’t leave them wondering what to do next.
  • They don’t shy away from SEO - SEO, or search engine optimization, is quite necessary for your company’s digital marketing strategy. By making good use of quality content and other strategies, digital marketing experts can have a large impact on a website’s search ranking. They’ll identify pertinent keywords and tailor the campaign to suit your business. If you can find a firm that excels in both web development AND SEO then you’ve hit the jackpot!
  • They make security a priority – Nobody wants to have their personal information compromised when using the internet. Unfortunately it happens all too often. It seems like several times a year we hear about a security breach that put customers at risk. You want your development mean to place a heavy emphasis on securing your website so your visitors can browse and shop with confidence.
  • They have firm design standards – Nobody wants to visit a website that has pop up ads, flash animations, and obnoxious banners. These are features of the past that fell out of favor quickly, and were never enjoyed by actual users. Website design today relies heavily on simplicity and minimalism. People don’t enjoy feeling overwhelmed online, and good designers know this. They don’t overload websites with color, buttons, or needless features.
  • They are creative with CTAs – A call-to-action, CTA for short, is simply a feature on your website that encourages users to do something. Essentially it is important for people to interact with your website, and that’s what a CTA is for. Popular CTAs like Ebay’s “buy-it-now” button are well-known and enjoyed by users of the site. If your design firm can come up with something that will engage your site’s visitors it can have a great impact on its success.
  • They know how to create and manage content – Digital marketing agencies hire creative individuals for a reason. They know the importance of creating and uploading interesting and engaging content. A website’s content is its lifeblood, it’s what keeps users coming back to the site over and over again. It is much easier to turn a repeat visitor into a conversion that it is a new visitor. Visual content should be featured prominently on your website, and that’s what most people desire to consume. Text based content is still important, especially for things like SEO, but videos are the real star. Product explanation videos are actually a fantastic way to increase conversions and draw attention to your company and industry. Make sure any firm you hire are experts when it comes to content.

 

Three Reasons To Visit Orthodontists

When it comes to the smile, we spend a lot of time, and money, making sure that it is the best that it can possibly be. It is certainly quite simple to understand why this would be, too; we use our smile for so many things every day that it needs to be the best it can be, so it represents us as well as we can possibly be represented.

And it’s not hard to understand how the way that our smile looks is an important part of the first impression that we make every time we meet someone new.  In general, when introduced to someone you’ve not yet met, what do you do?  You smile at them, whether that smile be a long smile or just a quick flash of one, and this reveals your teeth, and their alignment, to the person that you’ve just met, and whether they are conscious of it or not, they are judging you when they see that smile.

Now, your smile can have a couple of issues.  Some of them are due to the fact that, in general, although we need to spend so much time making sure our teeth are cleaned, brushed, and flossed, we don’t spend as much time as we should.  Some of these issues come from people who are heavily into drug use (drugs are bad, m’kay?).  Some of these issues, though, are going to occur naturally, just because your teeth have slowly com in out of alignment.  What, then, are you to do to get them under control?  You go see one of the many orthodontists in your area, of course!  Here’s just three things that they can offer you to make sure that your teeth are as perfectly aligned as possible.

1.  Examination

Before turning to any of the many quality adult orthodontics that are available for public use at this time, you need to determine what, if anything, is the issue.  What is causing, to be clear, the issues that you are experiencing with your teeth?  Is it as simple as overcrowding of the teeth?  Is there some other cause behind the malocclusion that you’re experiencing?  It’s important to figure this out, and to do so before you go through the steps of attempting some sort of treatment.

Now, in rare instances, you’re going to find that the issue you’re facing is that your teeth are overcrowded.  This is something that can commonly cause discomfort, or even pain, but very rarely does it cause the alignment issues.  When it does, it is normally characterized with overlapping of the teeth.  In such a circumstances, there is really only one solution, and that solution is to make sure that your other teeth are able to find the space that they need by removing one or two teeth that were taking up too much space.

However, this is, as I’ve stated, a pretty rare thing to occur.  More likely than not, what you’re going to be looking at, as a treatment to realign your teeth, is some form of braces.

2.  Standard metal braces

braces for adultsThe most common braces used to realign the teeth are standard metal braces, probably why there’s that ‘standard’ in their name.  They consist of a series of metal brackets attached to the teeth with the use of a long term dental adhesive, over the top of which is run a long metal wire that will provide the necessary tension to realign the teeth and to make sure that your teeth are going to be as straight as they possibly could be.   However, by no means are they the most modern treatment option.

3.  Invisalign braces

The newest, latest, and greatest name in the tooth alignment game is Invisalign braces.  These braces are designed not only to make sure that they effectively realign the teeth, but to do so in a way that will be a lot more discreet than the technologies that came before them.  You see, Invisalign aligners are designed and produced with the use of a clear and hard plastic, meaning that, when they’re placed over the teeth, they are almost impossible to see.  Invisalign braces are also, thanks to that hard plastic, a lot easier to live with, instead of having to be attached to the teeth with a dental adhesive.

So, if you’re looking for the best way to realign your teeth, you should look to your local orthodontist and see what they can offer you, but be sure to ask about Invisalign.

3 Important Considerations in Product Development

If you look at companies that are in the lead in their various fields, you see one thing in common; they are constantly, every day of their existence, spending immense amounts of time, here expressed as man hours, and money on the design of newer and better products and services, or working to get their product or service to you in a better way.  What would be ‘better’ changes with every different business and the product or service offered, but the point is that they’re constantly looking to tomorrow, rather than being satisfied with the product they have to offer you today. This is why they’re at the top of the market.

For a small company, research and development are a more difficult thing, but not impossible.  They have the skill to do the actual product design and the product development, but the problem is that, as a small business, you’re not likely to find yourself with a marketing guru on hand to help you with getting your product into the homes of the people whose money you crave. This can be a hard task for a small company to achieve, but you can hire someone from outside to help you with the product development and marketing, and that may be the better option.  Here are just three of the ways that doing so may be profitable for you.

1.  Marketing strategy

choose the right product development companyHaving a marketing strategy is essential when you’re bringing out your new product.  You can’t just walk the product into the store, leave it there unattended, and assume that people will buy it, especially not when there’s competition.  People buy things that they’re familiar with in some way, whether that’s because they saw or read an advertisement about it or because a friend has expounded the value of this product to them loudly and often.

However, it doesn’t matter how amazing your product is, how well put together it is, or how much someone will enjoy it, if it isn’t something they want to own.  You could come up with the greatest beer in the world, but if someone is teetotal, they won’t care one whit about your amazing brewing.  It is here that selecting the right product development company becomes such an important thing, because they’re going to know how to find the people you want to show your product too, while avoiding the people who won’t care about what you’re selling.

2.  Advertising campaign(s)

So, now we’ve identified the people who are likely to enjoy your product (we’ll keep saying that you make beer, because it’s an easy thing to talk about here), but you have to advertise it.  What kind of beer is it?  Where can I find it?  Why should I pick it out of the myriad of bottles I see at my local liquor store, or why should I purchase it at my local pub instead of the beers I’ve known and enjoyed for years?

You have to give me a reason.  You have to tell me why this beer should be the one in my pint glass, rather than my standard beer or any other beer that’s up for sale.  You need to tell me what sets you apart, and what makes your pint a more worthy pint for the palate than the ones on either side of it.  You need to convince me, and you need to convince me that not only is it passable, but that your beer offers something no other beer can.  In this case, you’re not only advertising a product, but an experience; a flavorful sensation that goes beyond compare, whether it’s a doppelbock that hearkens back to the days of old when monks would drink them during the Lenten season, or a stout, black as night and with the filling properties of a loaf of bread.

3.  Web and social media presence

With the help of your professional product development company, you’ve done it!  You’ve sold me (the consumer) on your beer, and I enjoyed it as much as you said I would.  So much so, in fact, that I want to tell my friends about it!  But what’s the first thing they’re going to do when I tell them about this beer I just enjoyed?  They’re going to google it.  And what happens when they don’t find an official website for the beer, but rather a series of beer reviews (some good, some less so)?  You’re going to lose a sale.

You need to be present on the internet, so that people can find out about your beer and your company and what you can offer to the consumer.  Make that connection, and you’re one step closer to having another sale, which can lead to more, and then more still.

So, what are you waiting for?  Hire the product development company whose help will make your endeavor profitable today, and release a product without regret or worry!

 

Cosmetic Dentistry for Smile Correction Using Invisalign

When you think of going to the dentist you usually think about getting your teeth cleaned, having cavities filled, or perhaps getting minor surgery on your mouth. But many dentists offer a wide variety of services beyond those. Quite a few people are insecure about the way their smiles look. Cosmetic dentists with experience have the ability to address these issues. If you aren’t satisfied with how your smiles looks you need to talk to your dentist the next time you are in for a visit. He or she will probably be able to provide you with a variety of options that DON’T include sending you to the orthodontist.

There are a number of things that could send a person in search of cosmetic dental care. Sometimes it’s just nice to have the confidence boost that goes along with a nice smile. People have been seeking treatment for their smiles for centuries, braces were invented in the early 1800s. One of the most prominent reasons a person seeks smile correction treatment is crooked, overcrowded, or misaligned teeth. Adults facing these issues often want to avoid wearing braces if at all possible. Braces are intrusive, cause irritation, and even limit what the patient can eat. So what’s the answer when a patient wants to correct teeth but doesn’t want braces? Many are opting for a relatively new solution widely available today. The name of the treatment is Invisalign.

In this article we’re going examine Invisalign in detail. You may discover that Invisalign is the perfect solution for you.

The Story Behind Invisalign

Nearly 20 years ago a college student named Zia Chishti was undergoing orthodontic treatment. At some point during the process, he came up with the idea for “invisible” braces. He teamed up with some friends at Stanford University and worked to develop a prototype. In 1997 the team founded the company Align Technology. Their initial concept was approved for use in 1998 by the Food and Drug Administration and shortly after that it went to market. The company used CAD models and 3D printers to create the initial product, technologies that are still used today.

It didn’t start of extremely well for Align Technologies. They spent most of their budget on advertising and were struggling, failing to turn profits. By 2003 the creators of Invisalign had left Align Technology to start a competitor, and new management took over. That’s when things started to take off. Though dentists had been slow to support the technology at first, the results were speaking for themselves. By 2004 things had turned around for the company. They became profitable and the Invisalign product was becoming much more popular.

The company began expanding into markets outside of North America in 2005 and has been growing since that point. By 2008 500,000 people had used Invisalign to straighten their teeth, and that number jumped to two MILLION by 2012. That’s impressive growth. Invisalign provides a consistent product that is proven to get great results. Because of this Align Technology has been able to find long-term success. Dental Crowns to restore your smile

The Design

Invisalign aligners are designed for streamlined and efficient treatment. To start the process the dentist will x-ray and take an impression of the patient’s teeth. They’ll survey the x-ray and come up with a plan of treatment based on what they see. The next step is to scan the impressions into a computer to get a digital representation of the teeth. Techs will move the teeth into the desired location with special software that marks certain stages between current and desired positions. The program could call for as few as six or as many as forty-eight aligners during the course of treatment. Each aligners should move the teeth approximately .25 millimeters. Once the dentist approves the technicians’ plan the aligners are created in a CAD program and printed on a 3D printer. At that point treatment is ready to begin.

The Treatment Process

The clear plastic aligners that have been printed are simply placed over the patient’s teeth and treatment is underway. They are supposed to be worn for 20 hours per day and should only be removed for cleaning the teeth, eating, or drinking. Keeping the teeth is extremely important to the treatment process as well. Typically each set of aligners will be used for about 2 weeks. The total time for treatment is usually between nine and fifteen months but can vary depending on results.

A Few Advantages of Invisalign

The biggest advantage to using Invisalign is probably the fact that nobody can tell you’re undergoing smile correction treatment. Shiny metal braces are obvious and even obnoxious. Many adults will avoid treatment altogether if they think they need metal braces in their mouths, so Invisalign is a great option. They are also much lower maintenance than regular braces. They’re easy to clean, and you take them out when you eat so you don’t have to avoid certain things and you won’t get food stuck in your mouth. Invisalign is the perfect solution for discretion and comfort.

Searching for comfortable dental offices is about more than just finding a dentist who will treat you right. You also want to find someone who offers a wide variety of services. Be sure to inquire about cosmetic dentistry when you’re seeking your new dentist.

Profiting With A Social Media Marketing Agency

If you run a small business and you’ve only been open for a year or two, it’s likely that you’re still not profitable.  This isn’t something unexpected or new; a lot of businesses don’t turn profitable for the first five years of their operation, just because of the way that businesses need to grow, and the fact that growth also requires time, among other things.

Having said that, you need to at least be moving toward profitability.  You cannot be running a business and having the same sales this year as you did last year (especially if we’re talking about a small business) and still survive.  You need to be moving toward being able to pay off the money that you owe from opening your business.  Likely, that’s going to be a sizable chunk of change, so to speak, unless you’re one of the lucky few who open a business without having to take out any debt at all.

social media marketing companyFor example, you’re going to need a premises out of which to operate your business.  You may need to build your own, if you have specific needs in order to be able to do whatever it is you plan to do, but even if you don’t have to build your own, you will need to rent or buy a place to work from. Then you need to equip it with the tools you’ll need for your business.  If you’re going to be selling something, this just means you need space to display your product(s) and a cash register or two.  If you’re going to be doing metalwork and fabrication, especially if you’re going to do so on a large-scale, you’re going to be buying extremely expensive industrial-grade machining machines as well as safety gear (and you’ll probably need a warehouse, instead of a storefront).  If you’re going to be brewing beer, you’ll need a series of tuns, and likely a canning system, or at least a bottling system, and that can be expensive as well.  This is just a sample of the things you’ll be spending tens of thousands of dollars on, and it doesn’t even get into the cost of purchasing supplies (and the cost of repurchasing supplies if you’re buying perishable goods)  or of hiring people.  Obviously, you need to quickly market yourself in order to offset the losses that you’re taking in opening your business (one-time losses are still losses).

A social media marketing agency can help you to do just that.  You’ll need to hire someone to help you with getting the word out about your company, for most businesses.  And for most businesses, you’re not going to have a marketing or advertising whiz kid on hand at all, to say nothing of the fact that you don’t have a team of marketing and advertising employees that you’re likely to need to effectively tap into the markets you’re going to want access to.  Because of this, you will need to hire in the expertise that you need.

Hiring a social media marketing firm is well worth the money you’re going to have to spend in order to do so.  They’ll be able to help you to use the social media networks in order to get the message out about what it is that you have to offer to the world.  It’s a great way to do so, too, because unlike other methods, social media networking costs somewhere between nothing and a few cents per person you reach out to.

On the other hand, you could use more classical methods of getting word to the masses about your business, but you’re not likely to have the budget on hand for the media buys that you’d need to have in order to use television, radio, or printed media to reach them.  Nevermind that once you have bought the ad space, you have to spend money on actually crafting and advertisement, which, for television in particular, can be very expensive, even if you have a public relations company helping you with crafting your commercials and with the purchase of ad space.  To make a long story short, using social media networks to advertise is going to get you the most income for the least time and money spent, and that’s always a great thing for any business to pursue.

Therefore, if you’re looking to grow your business, consider hiring an outside firm to help you to do so.  You’ll be glad you did when you have growth that you can be proud of, and when you’re well on your way to fiscal stability and paying off the debt you took on in order to open your doors.

A History of Orthodontists

In the United States, there are a lot of people and procedures that we take for granted, because we can’t possibly imagine a time, or a life, where we don’t have access to all of these people with the best and brightest employees and with the latest and greatest technologies.  However, just because we’ve been blessed and lucky enough to always have access to all these things and all these advances, doesn’t mean that it’s always been the case.

As far as orthodontistry goes, it’s a relatively old branch of dentistry.  Most people know them as the people who give you braces and talking about the alignment of your teeth (or, rather, the malocclusions you may be experiencing.  Malocclusion is basically the ten-dollar way of saying ‘your teeth are crooked’, so now you know in case you ever wind up on Jeopardy), and for little else.

This is a fairly accurate assessment.  The main job of an orthodontist practicing board-certified orthodontistry is to work on the malocclusions that occur, naturally or otherwise, in the mouth.  For the most part, that means diagnosing the cause, and then treating it with things like standard metal braces.  In extreme cases, this may mean that they will serve to make referrals to places that will provide the patient with dental surgery in order to remove a tooth in order to prevent future overcrowding and misalignment issues, but for the most part, this means that they’re going to be poking around your teeth, taking x-rays and bite impressions, and using computer modeling software in order to determine the best way to fix the ill-aligned teeth in your mouth.  This wasn’t always the case, however, as these modern tools are a recent invention; even braces, which most people think is an old idea, are fairly modern, having come around in the last fifty years, although they’ve been explosive in their popularity.

braces for kidsIt’s extremely hard to pinpoint when, exactly, the idea to manipulate the teeth came into currency.  It’s obvious to anyone with an understanding of basic sociology that it likely came after we’d left, as a species, the ‘hunter gatherer’ phase of evolution, and likely after the ‘agriculture’ phase was left as well, because under those two lifestyles, there simply was no extra time to be had for additional pursuits that weren’t dedicated entirely to ensuring you had food to eat so you could stay alive.  However, the first recorded evidence of discussion of the ideas of orthodontistry (or what we would later call orthodontistry, anyway), come from the age of the great philosophers, people like Aristotle, who we still quote today when we’re trying to sound wise.  In his time, there were recordings of people talking about the idea of manipulating the alignment of the teeth in order to improve the smile, and of the benefits and risks of such.  However, no evidence has emerged that they ever attempted to do more than talk about these things.

A few decades later you could find the first evidence of attempts to actually put those ideas into practice, even in a crude form with questionable effectiveness; not in Europe, but in Egypt, back when it was one of the great bastions of scientific discovery (at the same time they were worshiping the sun.  Crazy contradictions, right?).  There’s been evidence found in the mouths of the deceased and mummified of an attempt to fix the misaligned teeth, as well as preserving the teeth as the body decomposed around them.  Most of these dental appliances were crudely made, using archaic mixtures (archaic, anyway, when compared with today’s discreet cosmetic braces for adults, for example) of gold and other metals along with a substance called catgut (yes, it’s what sounds like, be glad you didn’t need braces in the days of the Pharaohs), and there’s not much likelihood they did a great job realigning the teeth, but they probably kept them from moving any further out of alignment, and they likely did a fantastic job of preserving the overall shape of the mouth while the body was decomposing. It’s been theorized that this was the actual reason for the implementation of such orthodontic appliances, the need to keep the mouth and teeth in one piece prior to arrival in the afterlife.

From these origins, the idea of modern orthodontistry came, leading to the treatments we enjoy today.  From that original Egyptian headgear came headgear, followed by braces, followed by Invisalign, and the march toward better adult orthodontics technology continues, unabated.  So, next time you think of misaligned teeth and need to know where to turn, turn to the people who’ve been working on the idea for two and a half millenia.

5 Ways A PR Firm Can Help Your Business

If you want to survive, as a business, you’re going to need to find a way to get the word out about the goods and services that you have to offer, as well as getting the word out about your very existence.  Nobody is going to stop in to a shop that they’ve never heard of, and you can’t rely on the few brave souls who would to keep your business afloat.  You need to get the word out there that you exist, you’re in competition, and that you can offer a better product, at a better price, with better expertise.

Social media marketingLarger businesses have entire divisions that are dedicated to the idea of spreading the word that they have various goods and services to sell, and these are businesses that have been in existence for years, decades, in some cases, even for a century or more.  Companies with names that have very high name recognition are still competing with businesses just like yours for the very same customers, except they have multi-million dollar buildings filled with people managing their public relations and ad campaigns, while you have just yourself and your employees.  The answer, then, is to hire your own Public Relations firm guru, but rather than putting them on payroll, hire an independent outside firm to a contract.  There are many advantages to this kind of relationship.

1.  They can help you weather a scandal

This is the most common thing that comes to mind when people hear the phrase ‘public relations’.  People think about an individual, someone wealthy and powerful, getting busted drinking while driving or worse, then they put up that obligatory press conference, apologize, and go to a rehab resort.  The same things happen to businesses.  You make a mistake, maybe you buy something made with underage factory laborers or the like, and then you have to make up for it.  You’re rehabbing your image, apologizing, and setting out to do something to show that you are genuinely apologetic (even when you aren’t).  A pr firm can definitely help with this.

2.  They can help manage your business’s social media accounts

In the world today, social media is king.  It’s how people keep in contact across the country and world, it’s how people feel connected, even when they aren’t, and for some, it’s how they stay up to date on the newest products and services being offered by their favorite companies.  Because of this, a pr firm will be able to offer you social media management services, in order to ensure you’re using your social media accounts to reach the consumer as best as possible.

3.  They can help you craft ad campaigns

Creating an ad campaign is important, especially when you’re in competition with others who are doing the exact same thing.  You need to be able to get the message out there about how you’re offering better products at better prices, with better expertise in your particular market to back up said product.  An ad campaign can help you do this, and your PR agency can you help to craft the campaign, as well as helping to make sure it’s targeted at the people who are likely to actually have an interest in what you’re selling.

4.  They can help you buy ad space at better prices

If you’re a small business, you’re not going to have a large budget for purchasing things like ad space.  You’re also not going to be able to purchase very much of it, and you probably won’t be making regular purchases.  In other word,s all of the things that normally improve your ability to haggle, you lack.  But your pr firm, which is representing more businesses than just your own, will have plenty of money to make purchases, and will be buying for a group of businesses, not just one, meaning they will have standing to haggle, which means a better price for you.

5.  They can help you craft a corporate image

People like to buy things that they think are made by, or sold by, people with a corporate motto or image that they like.  You see it all the time in stores that sell entirely ‘made in America’ products, or in companies that craft an image around the kind of people they like to say use their product.  And this advertised image is attractive to people making purchase.  A pr firm will help you to position yourself in a way that suggests your products are used by people who are what everyone wants to be, creative, athletic, whatever the case may be.

So, if you’re looking to expand, contact your local public relations firm and see what they can do to help.  You won’t regret it.

Orthodontists And You; Three Reasons To Ask About Invisalign

More and more, around the world, the ability to realign teeth is becoming more and more accessible to the average person.  I was in Thailand a few months ago, and I saw a surprising number of offices of orthodontistry open, and they were all doing a brisk business.  Even more peculiar, they were all touting that their orthodontists had been certified by states in the United States of America, which should be comforting to anyone who needs to get treatment here in the states, because apparently we’re the gold standard on the international market for skill and certification when it comes to the work of realigning teeth more optimally.  Go USA!

It’s no surprise that we would be so adept at this kind of treatment; we use it a lot, as a country.  It’s been suggested, in fact, by recent studies, that one out of every three people in the country will be, at some point in their lives, receiving some sort of treatment for the various forms of malocclusion they may be experiencing.

For some people, this treatment will be extreme and drastic.  Overcrowding is a fairly common issue; it’s the same reason, in fact, that so many people have their wisdom teeth removed.  Having too many teeth occupying too much space in the mouth causes all sorts of misalignment issues, and for some people, can even be extremely painful.  If you’re dealing with this sort of pain, or with these kind of alignment issues, the best way to treat them is to have the tooth in question removed.  But as I said, this is the extreme worst case scenario, not something that happens commonly.

Most commonly, people end up getting braces.  Standard metal braces are, in fact, the most common method of treating malocclusions in the United States.  However, just because they’re the most common, and because they seem to have a stranglehold on the market, doesn’t make them the best way to go.

The best, most modern treatment, is Invisalign, invisible braces.  Here’s just three reasons you should at least ask about it before going with standard metal braces.

1.  Discretion

corrective teeth braces for adultsA big issue that a lot of people have with standard metal braces is that they are so very conspicuous by very nature of their design.  These braces are made with metal.  A lot of metal, in fact.  So much metal that it’s almost the entirety of their design; the brackets are made of metal, affixed to the teeth with the use of a long-term dental adhesive, over the top of which is run a long metal wire.  That’s a lot of metal to put on top of milky white teeth.

On the other hand, Invisalign hidden braces for teens are, as the name would lead one to believe, invisible, or as close to invisible as one could conceivably get without losing the product all the time.  They’re made of a hard plastic that is thin and see-through, allowing people to see the natural color of your teeth without being able to discern the aligners on top of them.

2.  Ease of Use

Another big problem that people tend to have with standard braces is the way that they’re all so bulky in their current design. Again, they’re brackets mounted on the teeth with adhesive, and that means they’re putting a series of brackets between you and your ability to, for an easy example, brush or floss your teeth.  This adds hassle to your life.

Invisalign aligners aren’t affixed to the teeth with anything, on the other hand, but their natural shape and the pressures they apply,.  You can wear them without any hassle, and remove them just as easily for things like brushing and flossing or eating, and then pop them right back onto your teeth.

3.  Comfort

A big complaint with most dental treatments is that they aren’t comfortable.  Your mouth is a very sensitive part of your body (which becomes all the more obvious any time you get a cavity); it doesn’t like having foreign matter in it for a long amount of time.  Those brackets I’ve been talking about, they sit in your mouth, they protrude into the soft flesh of your lip, and they can cause sores via friction and other issues.

Invisalign aligners, on the other hand, are form-fitted to your particular teeth, meaning they won’t be rubbing against anything in your mouth or causing any unnecessary discomfort.

So, consider Invisalign for your teeth alignment needs.  It’s discreet, easy to use, comfortable, and it is probably right for you!

3 Common Treatments Employed by Your Modern Orthodontist to Align Your Teeth

Orthodontistry is commonly referred to as the oldest dental specialty, and history proves this to be right.  There’s been discussion about realigning teeth for millenia, and there’s no difficulty in understanding why.  As a species, humans have always put a lot of emphasis on the teeth.

We don’t simply need teeth in good shape so that we can consume food for a long time, sustaining ourselves so that we can live a longer and better life.  We also need our teeth in good shape so that we can present ourselves with our facial expressions.  Most important among these, especially today, is the smile.

A smile has a thousand uses in today’s world.  You use it to show thanks, to show humility, to show love, to show happiness, to show humor, to show mirth, to show that you’re glad, to show affection, the list could go on and on forever.  The point is, we place a lot of import on the smile, and because of this, we do our best to be sure it’s in a presentable condition so we’re not ashamed or abashed of showing it to the world.  This is why we spend so much time and money in treating it and taking care of it.

In choosing how to treat the misalignment of the teeth, then, there are many things that your local professional orthodontist will consider.  First, and foremost, they’ll consider the diagnosis, the particular issue that you’ve got with your teeth.  They’ll determine what method is the best for treating your particular misalignment issue, and then they’ll employ that method.

However, sometimes the right method won’t involve realignment at all, or will have a step before realignment.  In some cases, you may have an overcrowding issue, and that overcrowding may be causing the misalignment of your teeth and causing it to get worse the more time goes on.  If this is the case, the treatment may include the removal of teeth via surgery, in order to allow other teeth the space they need.  It’s no different, really, than having a wisdom tooth removed, just in some cases, you may need to have a tooth removed that isn’t so widely considered ‘expendable’.

The three other major treatment methods, then, are as follows.

1.  Orthodontic headgear

quality adult orthodonticsOrthodontic headgear is, for the most part, a dead technology.  It’s not something that we tend to employ any longer, except when we actually need to, because there are a few kinds of pressure that can only be applied with an extra base for exertion of said pressure.  Mostly, orthodontic headgear is employed in situations where the teeth need to not only be realigned, but also to be pulled forward, toward the lips, due to some natural or habitual happenstance that has caused them to fold in.  If this isn’t a problem you face, you’re not likely to need orthodontic headgear.

2.  Standard braces

Standard braces are used to treat the vast majority of misalignment issues that occur with the teeth, and are basically the ‘go-to’ method of treating the vast majority of problems.  Because of this, they’re almost a knee-jerk reaction when you have misaligned teeth.  They consist of a series of brackets, mounted to the teeth with the use of an appropriate long-term dental adhesive.  Over the top of these brackets is run a long metal wire, which is hooked or wrapped around the brackets so that it can provide the appropriate tensions and pressure to ensure that the teeth are manipulated in the correct directions.  If you get standard braces, you will need to go and have them readjusted periodically throughout the process, but this isn’t a time-consuming process, just a minor inconvenience.

3.  Invisalign

Invisalign hidden braces for teens and adults are as effective as braces, but they are also a lot more discreet.  Instead of metal brackets, they’re basically a set of hard plastic pieces that slide on over your teeth, and slowly, over the course of time, they will realign those teeth to a more appropriate alignment than what you currently have.  They allow the natural color of the teeth to shine through, meaning that they are almost invisible to the naked eye, which is a great feature for people worried about being judged for daring to fix their improperly aligned teeth.

So, if you’re looking to improve your teeth, call your local professional orthodontist and see what they can offer you as far as treatment plans.  You’ll be glad you did when you have a beautiful smile you can share with the world.

Three Reasons A Modular Growing Room Is Best For Your Business

Legal marijuana consumption is on the rise in the United States, and it isn’t hard to understand why; we’ve already begun the process of legalization.  In a handful of cities, and one particularly lucky state, you can, right now, with a handful of dollar bills and a government issued photo identification card, purchase marijuana for your own private use, recreational use, at that, and take it home and have a good long toke.

Of course, we’re not just satisfied, as a society, to have marijuana legalized in a few places.  The trend in our culture has been towards the legalization of marijuana for quite some time now.  Look at the surveys of use that have been performed recently; it’s said that as many as ninety-three percent of respondents in a survey had used marijuana recreationally within the six months prior to the survey, and of those, some seventy-three percent had used it recreationally within the last month (herein defined as thirty days.

Some places have made the leap to decriminalization of marijuana, which, while not as good a deal as legalization, at least keeps people out of trouble.  With decriminalization, you find that you’re going to be able to carry a certain amount of marijuana on your person and, so long as you don’t have enough to be considered a dealer, if you’re arrested by the cops and frisked and your stash is found, you’re not going to have to worry about being punished with anything but the confiscation of your marijuana, which, thought it may be a hindrance, isn’t the end of the world, and is much preferable to massive fines or jail time for having enough weed on your person to have a fun day.

grow room builderWith legalization, though, comes widespread and legal access.  Legalization in Colorado means that there are dispensaries now where you can go, take your state-issued ID card (and for now, it needs to be state issued in Colorado, because you can’t be taking the marijuana out-of-state; the minute it crosses the state line, it becomes a federal crime, and you don’t want to be committing any of those), and purchase as much as you care to smoke (within reason, obviously).  With this improvement in access to legal marijuana has come an increase in the need for growth of legal marijuana, and that means a growth in the need for a growing room for various businesses.  The new big thing when it comes to design of a growing room is the modular design, and here’s three great reasons to go with the modular flow, so to speak.

1.  They’re easy to buy at the capacity that you actually need

A great thing about modular designs is that when you got to buy one, you’re able to scale it up or down as much as you need for the business that you’re running. One size doesn’t fit all when it comes to small businesses, and that means that you’re going to be needing a different capacity than those who are in competition with you.  Because of this, a modular marijuana grow room is a great choice for a business just starting out.

2.  They’re easy to expand when you need to

So, you’ve bought your capacity that you need when it comes to your custom marijuana grow room, but that was some time ago now, and your business has, as all businesses should, continued to grow.  With this, you’ve grown big enough that you are selling more and more to more and more people, and this means that at this point, you’re going to need to add on.

Luckily, the modular nature of your grow room makes it easy for you to expand when needed with very little effort. Because of this, you are able to easily grow to meet your growing demand.

3.  They’re easy to install and easy to remove

It’s important that what you’re purchasing is easy to install, because otherwise, you’re going to have to spend a lot of time and effort in installation (or, even worse, you may have to spend the money to hire someone to help you install your gear).  The easier it is to install, the more quickly you’ll be able to put it to use.

So, if you’re running a small legal and completely licensed grow operation, consider buying a modular grow system in order to help you meet your goals of profit.  You’ll be glad you did when the money is growing as your ability to grow grows too.

Five Phases Where Product Development Agencies Can Help You

When it comes to running a business, you’re either going to be doing your best to stay moving at all times, or you’re going to die.  In this way, a business is a lot like a shark; you either keep moving, or you begin to decay, until the point that your business folds into bankruptcy and you, the business owner, find yourself with ruined credit for the next decade of your life, assuming you recover at all (and many people don’t, so don’t for a minute assume that you won’t be one of them).

You need to always be researching and developing new products to release to the market.  Researching and creating a product, for many small companies, is the easy part; it’s something you already know how to do, obviously, or you wouldn’t exist today, but that’s only half the battle.  The other half is development.

When it comes to development, a lot of small businesses just don’t have the experience on hand and on payroll to develop their products as well as they need to.  This is a big deal, because having a planned out marketing strategy is important, and without one, you’re much more likely to find yourself losing money on the new product that you’ve brought to market, which can mean the end of your business. Where then, can one turn to find this experience?  Why, product development agencies, of course.  Here is a short list of how they’ll help you at all five stages of the process of product development.

1.  Inception

At the inception phase, you’re still fleshing out your idea, or trying to find one to start with. This is the stage where you’re going to be doing things entirely conceptually, and very little actual building of products will be taking place.

Meanwhile, if you’ve taken my advice and hired one of the many product development agencies that are available to you, they’ll be getting to know you and your business and learning what you expect, as well as setting up deadlines for their support of your product that will line up with your own internal deadlines.

2.  Creation

Here’s where you’re going to be beginning to build some models and prototypes of your product.  Don’t worry if you’re not happy with your first few attempts, you’ll get it eventually, and that’s the point of this phase, to keep trying things till you find a design that works just right.

Meanwhile, your product development agency will be hard at work creating as well, except they’ll be creating things a lot less tangible.  Things like a marketing strategy, which will be coupled with a series of advertising campaigns designed to influence the people into buying your product. They’ll also be creating the logo for your product, which is going to be very important, as well as being something that I find very cool, having the iconic image for your product be designed for you.

3.  Construction

Here’s the step where you’re going to be having your product built.  Depending on your production capabilities, it may be being built at your location, or it may be being built elsewhere.  Either way, it’ll be being built to your specs, and to your orders, and will, hopefully, be something you’re proud to put out in the market.

choosing the right product development agencyIf you’ve done the work of selecting a product development firm, they’ll also be hard at work, except they’ll be constructing your website, so people have somewhere to go to see your offerings to the market as well as to connect with your company, and to order your product direct.

4.  Execution

This is the day you’ve long waited for; launch day!  Your product rolls off the line, onto the trucks or internet or wherever, and into the hands of the end-users.  Hopefully, it does well, and performs as expected, because if not, you’re going to have a huge problem on your hand.

Meanwhile, your website is being launched by your comrades in product development.  Your marketing strategy is being put into play, and your advertisements are being put into circulation so that your product will spread, and word of it will spread, quickly as possible, making sure you get the most return on your investment as quick as you possibly can, allowing you to start another round of research and development.

5.  Evolution

You’re not done yet, though.  Now you have to keep up your website, keeping it up to date with the goings on at your business, as well as making sure that your product changes as the market does.  This work doesn’t end until your product stops being offered on the market.

So, if you need someone to help you lighten this fairly immense workload, consider a product development agency.  They exist to help you, and that’s how they make their money.

 

Three Things CPA Firms Can Do For You

In the United States, recent research has suggested that less than half of the people in the country have more than ten thousand dollars in savings (and for the purposes of that research, they defined ‘savings’ as anything in a savings account or retirement account(s), including portfolios and investment accounts aimed at retirement savings).  This is a shocking thing, to say the least, especially when you consider that the median wage in the United States is sixteen dollars and some odd cents per hour of labor.  Obviously, as a country, we have some issues with the way that we manage our money.

And this isn’t to say, for a minute, that everyone who doesn’t have a savings account doesn’t save their money as best as they possibly can.  But when you consider that one-third of ‘top earners’ (those who reach into the top income tax bracket) fall into that category of having no savings to speak of (less than ten thousand in savings and retirement accounts, total), you have a very worrying trend of people not spending their money wisely, and people not saving anything at all, it would seem.

accounting advisorsSo, what can be done to fix this?  For many people, it’ll require professional help, the help of local CPA firms, in order to make the tough financial decisions that will pay off down the line.  Here’s just three ways in which they’ll help.

1.  Paying off debt as soon as possible

One of the big things that are holding a lot of people, especially people in my generation, back from fiscal stability are the loans we’ve undertaken.  For the most part, this debt, and these loans, came about while we were getting degrees at college. Depending on which college you went to, you may be near a hundred thousand dollars in debt just for an undergraduate degree, to say nothing of the debt that people go in to get law degrees and medical degrees.

Then there’s all manner of debt that people take on just because they want things now.  It’s common to buy houses and cars this way, and one can make a utilitarian argument that purchasing either of those on a payment plan (taking on debt that you’ll have to pay interest on) is an acceptable idea, if not a good one.  However, there are a lot of other things that we purchase on credit, and if you think that you need to purchase something like a television or a couch on credit now, rather than saving up your money for purchasing it outright later, and at a better price, than you’re kidding yourself.

A firm offering accounting services can help you to identify debts that you need to pay off now, and to move as swiftly as possible to do so.  One of the ways they will help you find the funds to do so is by…

2.  Trimming the fat from your monthly and weekly budget

It’s a really hard thing to do, to take a look at your monthly budget, at how you’ve become accustomed to live, and to cut things from said budget.  It’s a very difficult thing to do for anyone, which is why sometimes, you may need to hire an accounting firm to help you take an honest look at the way you spend your money and see where the spending is frivolous.  However, trimming the fat is the best way to find the money you need to swiftly pay off the debts you’ve accrued, and it’s also a very important thing for meeting financial goals of ownership that you may have.

3.  Helping set and attain financial goals

Everybody wants something.  Some of these things, you can’t put a price on, some of these things have a very definitive dollar amount attached to them.  For the things with a dollar amount that can be attached, you need to save up to meet that amount if you want them.  Maybe that thing is a new guitar, maybe that thing is a hot tub for your home, maybe what you want is a lovely vacation or a cruise (and I have some great recommendations for both, by the by), but no matter what it is, you’re better served saving up for it then purchasing it on credit.  Setting a savings goal can help you to get these things for yourself.

So, if you’re looking to better your financial state, consider the ways in which an accounting firm can assist you, and if you need their help, don’t be afraid to attain it.  You’ll be glad you did when you’ve achieved fiscal stability, and doubly glad when you don’t have to work through what should be your retirement.

 

Three Reasons to Consider Invisalign

In the United States, recent estimates suggest that one in every three individuals will, at some point in their lives, need, and actually go out and get, some form of treatment for the alignment, or lack thereof, of their teeth.  That means that, statistically speaking, if you have three kids, one of them is going to need braces (as experienced kids dentists will confirm) or something more extreme (like surgery to solve an issue with overcrowding, for an easy example), most likely during their teen years, in order to correct an issue with the alignment of their teeth.  Thankfully, at no point in history have we been better equipped to fix an alignment issue with the teeth than we are now.

It’s hard to pinpoint exactly at what point the idea to realign teeth came into being, but the first recorded discussions and musing on the topic come from the age of Aristotle.  At the time, they were simply talking about ways in which to improve the alignment of teeth, with no sign that they actually attempted to do so, which is probably for the best, as some of the ideas they came up with, were, well, insane.  However, a few decades later, they began putting, into the mouths of the deceased and soon to be so, various devices that were meant to keep the teeth straight in death, as well as ensuring that the jaw didn’t collapse in death.  These were found in places like Egypt and in other cultures that appear to have mummified their dead, and it has been hypothesized that this was done to ensure that, upon the resurrection in the afterlife, the deceased would have a working moth with which to converse with the various Gods and with which they could eat and drink with the same.  These devices were made with archaic alloys of gold mixed with various other minerals (some of which aren’t even in use anymore today) and with a stand-in for elastic that was known as ‘catgut’, which is exactly what it sounds like.  Thankfully, today, due to breakthroughs in technology over the last two and a half millenia, we don’t have to use the intestines of cats in our various dental and orthodontic treatments.  Instead, we use hard plastics that are invisible when placed in the mouth, which has led to the creation of Invisalign.

There are a few reasons that Invisalign maintains superiority over its competition, and they are as follows.

1.  Cost

quality dental careFor most people, cost is important.  People these days are worried about their money, and rightly so, as the economy is still sluggish and good work remains hard to find and hard to get.  Because of this, people are concerned about the cost of everything, especially when it comes to things that are cosmetic medical procedures.

Luckily, there’s no reason for fear here.  Invisalign invisible aligners, and the visit to an experienced cosmetic dentist in order to have them sized and to have a treatment plan drawn up, are cost comparable to standard braces.  In general, the price difference is about five hundred dollars American, although the price will be subject to change based on where you live.  The point is, you’ll find yourself only paying a bit more than you would, and getting a lot more for your money than you would with standard metal braces.

2.  Ease of use

Standard metal braces are hard to clean around, and there’s no argument there.  Over the long-term, you’re going to get the debris of food caught in there, and, in general, the braces are going to make your standard dental health regimen harder to keep up.  That’s not to say it can’t be done, just to say that it will be harder and more time-consuming.

On the other hand, you won’t have the same problem with Invisalign invisible braces.  They’re easily removable, requiring no more effort than you would put into taking off a pair of socks, and can be easily removed for brushing and flossing as well as for times when you need to eat, ensuring your Invisalign aligners will remain free of food debris.

3.  Discretion

This is the big thing for a lot of people.  No one likes to have attention drawn to a physical feature they’re unsatisfied with, and standard metal braces do just that while fixing the aforementioned unsatisfactory element to the smile.  So, for people who are less than happy with the state of their smile as it currently exists, Invisalign is a great choice.  Invisalign aligners are invisible, meaning unseen to the naked eye, so they don’t draw attention to the mouth in any way.

So, if you’re looking for a way to improve your smile, consider Invisalign braces.  Ask your local trustworthy family dentist today, and see if Invisalign might be the right treatment plan for your particular malocclusion!

 

Make Your Trade Show Booth Pop

They say that business is business, whatever that means. In most cases it has something to do with doing whatever it takes to be successful; don’t take it personal. Competition in the business world is not always friendly and the best way to compete is to have the strongest brand loyalty in the business. That way, your consumers and people who love your company and its products/services will fight your battles for you. You’ve heard people have passionate arguments about what smart phone platform is the best out of the two major ones in the cellular ecosystem. One side believes that their phone is the best and the other believes the same but if you are even in that kind of argument, then you have already won. Creating a buzz is not easy but in order to get people to start talking about your company, you have to show them who your are and this can be done with a killer trade show booth.

The idea behind trade shows to bring together all of the industry players under one roof so everyone can efficiently do business with one another and show off what they have to offer. These are places where an extremely high concentration of people come together with similar interests so your efforts will not be wasted on the general public who in most cases, doesn’t have a need for whatever it is that you are selling or promoting. Trade shows are becoming more popular and the companies who design trade show exhibits are coming up with more creative ideas. There is competition in every business, even the businesses that you are looking  into to build your company an eye-catching exhibit that will make your booth the talk of the trade show. Without the talk, there can be no buzz and you will not have made the most out of your trade show experience.

It only makes sense to go all-in on a display that is going to get people to want to come by your booth and say hi. Once that happens you will be able to turn on the charm and provide them with all of the information they need. The best trade show displays do not require much of your charm though because they themselves provide all of the charm, intrigue and information that you never could. Trade show booths are no longer booths, they are more like life-size dioramas with people walking into and around them. Booths sound like a bunch of folding tables lined up next to one another where someone is standing in an area behind them where you are not allowed to go. That is not what you want. You want people to voluntarily decide to come out of the traffic of the trade show flow to stop at your booth so they can go inside

A lot of trade show exhibits are designed with comfortable seating so people can take a load off and feel comfortable. Sometimes they may be interested in what is going on inside of the booth and sometimes they couldn’t care less and they just want to rest their feet. Either way, if they decide to do that at your trade show display, you are winning. When someone comes out of the trade show storm to seek shelter in your booth, be courteous and offer them a beverage whether it be some bottled water that you brought for these occasions or a cup of hot coffee to help them get through the long and tiring day. Sometimes people come into these trade shows in the morning feeling a little under-the-weather from some extracurricular activities that they participated in the previous evening and being able to offer a fresh cup of hot coffee is exactly what you need in order to create an opportunity strike up a conversation with them.

Your company’s trade show display is like any other physical representation of your company in the sense that you want people to remember it. If logos and slogans didn’t serve a purpose then every company in the world would feel the need to have them. The psychology behind making an impression on a prospective buyer involve creating pneumonic devices that help people remember who you are and what you do. Without these memory assisted associations the advertising and marketing game would be a real mess to try to understand. The time that you spend representing your company at a trade show should be utilized in the most effective way, and starting with a great exhibit puts you directly on the right path.

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The Best Professional Family Orthodonitsts

If you’re a parent, you probably know it’s coming. You can tell if you child’s mouth is full of crooked teeth, and you know it’s in their best interest to get them fixed early on. If your dentist tells you it’s time to get kids braces for early orthodontic treatment, don’t fear, it’s best to address the issue and get it taken care of as soon as possible. It’s more than just a cosmetic issue here, crowded and misaligned teeth can make it hard for dentists to properly clean teeth. Hopefully your dentist will make a recommendation when they suggest you take your child to the orthodontist.

A dentist and orthodontist working as a team can be great for your child’s needs, and this is what often what ends up happening when you follow the dentist’s referral. Remember to still check things out for yourself first, and don’t rush into any decisions. Check online to see some reviews of your local orthodontists. Remember you want to find someone who specializes in braces for children, not everybody has the skill to work easily with kids. Remember to ask your friends and family what they think as well. They may already have kids in treatment and be able to give great advice.

You’re also going to want an orthodontist who offers multiple treatment methods. You may find that your child can be better served by alternative needs, or you might possible be interested in hidden braces for teens to keep your almost-grownup happy. There are many reasons to ensure your orthodontist offers a few different methods for your needs. If you are only familiar with traditional treatments like braces, retainers, and headgear, you’re not alone. It the past different methods for treatment were not seen very often. That is no longer the case however, as technology has caught up with orthodontistry. Let’s have a look at some of your other options.

discreet teen braces1. Gold-Plated or Titanium Braces

As a parent you’re probably always thinking about allergies. What you may not realize, is that some kids are actually allergic to braces. They’re actually allergic in the nickel used the make the steel, but the point remains the same. If your child is one of the unfortunate, don’t fret, there are alternatives. One that doesn’t cost all that much is gold-plated braces. While still made of steel, the gold-plating keeps the metal from coming into contact with the patient’s skin. A little more expensive, but lighter and strong than steel, are titanium braces. They are also good for those who have allergies.

2. Clear Braces

Your child or teen may not want to draw attention to their prices. That’s a perfectly normal desire. Clear braces are just as effective as traditional braces, in fact they are exactly the same except for the material they are made of. They still work with brackets and wires and are quite effective. They are just made of a ceramic or plastic material that is matched to the color of your child’s teeth. They are hard for others to spot, and are a fairly popular option. You’ll want to ask during consultations if an orthodontist offers this kind of treatment.

3. Hidden Braces

If clear braces aren’t quite discreet enough there is another option. Only the most skilled orthodontists can offer these braces, as they are more complicated to install. They still work the same way as traditional braces however, and tend to be very effective. They are typically more expensive than regular braces, but sometimes the discretion is worth. Nobody will be able to even tell that your child is wearing braces unless he tells them.

4.  Invisalign

Invisalign are invisible braces that can be perfect for adults and kids alike. You definitely want to be sure the orthodontist you choose is familiar with this great product. If your child uses Invisalign for treatment, things may end up being a bit easier than they’d be other wise. They are rather simply designed. First a mold is taken of your child’s mouth, this is then scanned so that the Invisalign software can design an aligner. Using a 3D printer, a clear plastic device will be printed. It will be worn full-time, except when eating or brushing the teeth. It makes treatment very simple, and has proven to be effective. They won’t work in the most severe cases, but Invisalign is definitely worth looking into.

When you find out your child needs to see an orthodontist, the amount of choices can be overwhelming. Just take your time and follow the advice of those you trust. With a little investigation you’ll find the perfect person for your family.

Things To Look for in a Social Media Firm

The landscape of the business world has been forever altered over the last couple of decades. Perhaps one of the greatest modern inventions, the internet has drastically changed the way we do business. It’s also changed the way we market and reach our clients and customers. Whether you’re starting a new business, or trying to establish your existing company in the marketplace, it’s important to focus on this new way of doing things. Things like public relations have taken on a whole new scope. It’s well beyond time to start thinking about social media marketing. The impact it can have on you and your company is vast and wide-reaching. The top companies today generally an expert social media firm to guide them on this path. Once you decide it is a necessary task, you might be overwhelmed by the amount of companies out there offering services. Not to fret, I’ve compiled a list of things to look for in the social media firm you hire, check it out:

SOCIAL MEDIA EXPERTISE – CONTENT CREATION

When it comes to your social media presence, fluidity and freshness is key. You want a social media firm that you know can stay on top of content. They’ll have to be thorough in their research, pinpointing your target audience directly. The firm will then make use of copywriters or other specialists to produce content that your relevant audiences will want to see. Creating content to have filler for your various social media pages is not what you’re after. It’d be easy enough to do that mindless task yourself. It’s need to be pointed, direct, and engaging to those who are viewing it. Try to look at some examples of a company’s work before you hire them. Have them explain their plan for creating exciting and fresh content for your company.

NEW MARKETS AND NEW PRODUCTS – PREPARED TO TAKE YOUR COMPANY INTO THE FUTURE

Top social media management companies will be ready with a plan to move your company forward into new markets, and to introduce new products to your current and future markets. Moving into uncharted territory can be a difficult and frightening experience. You want someone on your side who is experienced in evaluating markets and finding your target audience. They can then market you or your products entry into the market appropriately.

When you are discussing a marketing strategy with potential firms, be sure to inquire about how they plan to shape your future. You want them to be ready to showcase and create about new products that you are bringing to the market. They should also be ready to showcase your company and generate that some buzz when you’re moving into a new city, state, or country.

PUBLIC RELATIONS – THE IMPORTANCE OF A GOOD IMAGE

It’s important that you and your company have a good relationship with those in your target audience. A social media firm should be able to provide excellent public relations, through both traditional and more recently relevant methods. Print media and television is far from dead, and having a feature in a prominent newspaper or on a local tv station can be a huge help for business. Earned media can be much more valuable than typical advertising. Not only does it alert people to your business, but it paints your company in a positive light. Make sure the company you hire has a strong background in PR and will be effectively able to manage your image.

MEDIA BUYING – A FOCUS ON ADVERTISING

social media marketing companiesIn the previous paragraph, I mentioned that PR is more important that advertising. I do believe this is true, but it doesn’t mean traditional advertising is ineffective. It’s still a beneficial investment, millions of people still watch television commercials, and plenty of people will see and be interested in relevant print ads. You want a company that knows where to place outdoor ads, and has the capability of creating creative TV and radio spots. You can still have a big impact on your company without having a cheesy slogan or running annoying ads. It is imperative that your social media marketing company researches and knows the best places to purchase media for your business, whether it be physical or over the airwaves.  Make sure the firm you go with is smart about their advertising.

BLOGGERS AND OTHER MEDIA – BUILDING RELATIONSHIPS

It is extremely important to keep your company’s relationship with prominent bloggers and media members are positive. A well-known blogger can literally make or break you as a company, and it’s something you should definitely be taking into consideration. The same goes for members of the media, if you get on their bad side, it can be disastrous for you. If you hire a great social media marketing firm you won’t have to worry about this though, as they’ll foster great relationships with both of these groups.

These are just a few of the most important things to look for in your social media firm. Keep them in mind as your meeting with and interviewing potential candidates.

Building the Best Indoor Grow Room

If you live in Colorado, you probably see the incredibly high demand for legal cannabis. It may even have you interested in opening up a store for yourself. This can be a great business move, but it can also be extremely risky. Not many people realize all the hard work it takes to be successful, and that’s after you get all the necessary licenses and permits. One of the keys to success is designing, building, and maintaining an efficient, top of the line grow room. Grow rooms are not the easiest thing to design and build, and it’s even harder to grow a connoisseur level crop. A stroll or drive down a city street in Denver should show you how competitive the market is, and it should be painfully obvious that you’ll need a quality product to have any chance. If you’re a cannabis enthusiast, you should desire to put out a great product for other reasons than money. You want to be able to take pride in the buds that come out of your grow room.

If you don’t know how to do it yourself, you can still have an effective grow room built. Since legalization, many businesses related to cannabis have come about. Some of these include construction companies that will build your cannabis grow room for you. Since it’s legal now, they won’t be afraid to do business with you. One business that offers grow room building services interests me in particular. This is because they offer modular grow rooms, which I think have serious advantages to converting a traditional room into a grow room. Let’s look at some of those advantages now.

One thing I find particularly handy about modular grow rooms is that you can easily add to them when necessary. If you find success in the industry, you might find that customer demand is hard to keep up with. If your grow is housed in a typical room it can be a huge inconvenience to either renovate the space or move. When you have a modular grow the process is simple and cost much less money. It also won’t take as long.

custom marijuana grow roomAnother feature I love about these cannabis grow rooms is that they’re guaranteed to be light-proof and air-tight. Regulating the climate in your room, the temperature and CO2 concentrations, can be a big pain. When the room is air-tight you’ll see things are much easier to regulate. You’ll find you get better results when you’re able to keep things stable. Another thing you’ll quickly learn is that light leaks and flashes can be detrimental to your crop. Your grow room definitely needs to be able to keep all light out.

A final things I enjoy about the modular grow rooms is the fact that they make it very easy to hang lights and fans. The company in question actually installs the rooms with track systems in place. Lights install easily and securely to the track, and it allows for easy movement around the grow. This will be a huge convenience you’re glad you have when you see how it works. Modular rooms aren’t your only option, but they are one of the best in my opinion. They’re easy to keep clean and organized and clearly provide many other benefits.

Whether you go with a company that provides modular units or not, you’ll want to make sure they’re experienced in building indoor marijuana grow rooms. This is a substance that just a few years ago was illegal, so you know that it’s being tightly regulated. That means you’re going to have plenty of site inspections at your grow and your store. If you hire an experienced company they’ll make sure your room is up to building codes and follows cannabis industry guidelines. You don’t want to be close to opening only to have to delay things because a part of your grow room doesn’t fall in line with guidelines. It’s a setback that will cost you time and money. Find a company experienced in building rooms that pass every inspection.

There’s a lot to consider when you’re getting into the marijuana business. Every aspect is important, but your grow is something that you have to focus all of your energy on. Without your grow you have no product and thus no store. Make it a point to deliver a top quality product to your customers and you will quickly find yourself on the path to success. It’s a great time to be living in a state like Colorado or Washington, and there’s no reason you shouldn’t take full advantage of it.

 

What Are ‘Assurance Services’?

Investing your money is both a risky endeavor and also the best way to see quick returns on the money you invest.  That money is hard-earned, and it’s completely understandable that you’d be unsure about investing it in various complicated funds that you barely understand, or in stocks and other assets that don’t exist in the physical world, only in the financial.  That money was saved up, likely dollar by dollar, over the course of months or years, and depending on the fund or investment in question, it may have taken even longer, because the minimum buy-in for certain investments is in the tens of thousands and up.  That’s a lot of money to put into something, and there’s got to be a lot of trust in order for that to happen.

CPA auditing servicesThere are various ways that people get into certain investments and funds.  Some people prefer to watch the morning news stations and listen to what they have to say and advise as far as investments, and in some cases this can be fantastic advice.  As with any advice on a market that is so varied and relies on so many complex working parts, any of it can go well or awry, and at the end of the day it mostly boils down to being little better than an educated guess that anyone could make.

Then, of course, there’s the recommendation of friends.  This is, when it comes to nearly anything and everything, my least favorite method of making an investment or any other financial decision, for an obvious reason.  If things go well, and you take their advice and make  a boatload of money, it’s something that your friend can hold over your head for the remainder of your lives, as well as introducing into the friendship an idea that you somehow ‘owe’ them for their advice panning out in the positive.  On the other hand, if the investment tanks and you lose all the money that you put into whatever investment is in question, it introduces anger and a little bit of resentment into the relationship, neither of which are healthy, and this is the kind of anger that festers over the long run, in general, until it ruins friendships or erupts in a volcano of anger (and, in some cases, violence).

Another way you can find investments that you trust, on the other hand, is through assurance services offered by a CPA firm. These are various services offered by a Certified Public Accountant in order to determine the actual validity, stability, and state of an investment offer, and it basically involves the CPA firm being hired by the business in question in order to take an independent look at the investments or funds in question so that they can present this information to prospective investors.

Now, at this point, some people are asking ‘how can we trust that the CPA firm and the Certified Public Accountant or Accountants that they send out are on the level and not being dishonest about the value and stability, and general trustworthiness of the investment.   The reality is that the big reason that most CPA firms don’t ever dare do anything dishonest like that, besides the fact that such a thing would ruin their reputation and basically put them out of business, is because they’re held legally accountable if they purposely lie for the people employing them, if they fudge the numbers that they receive or the formulas that they apply in order to ascertain the state of the investment.

So, how do they actually offer this assurance to the consumer of these investments and funds?  Well, there are a variety of ways it’s done.  In some cases, they just do an audit of the fund, looking at the actual value of the investments and ensuring things like that the money is being invested where they say it is, and that it’s being invested in a timely fashion, not sitting in someone’s bank account waiting for a few months before being put into the world.  They can also do things like customer satisfaction surveys, asking people involved in the fund or investing how they feel they’re being treated, if they’re seeing good return, and the like.  If the news is positive, the CPA firm offers assurance to the consumer, and writes one of various reports for the investment group that they can send to their consumers and to their prospective investors.

In other words, if you can’t find assurance from a CPA firm concerning your upcoming investment, I’d think twice about putting my money in there.

Get the Most Out of Your Grow Room

marijuana growing roomThe cannabis industry is a difficult one to be successful in. You may think that you’ve got a better shot because it’s still new, but many people have the same idea. Grow rooms are popping up all over cities like Seattle and Denver. This has led to incredibly stiff competition. It means if you want to stand out and be successful in the industry, you’ll have to go above and beyond the efforts of your peers. As you’d expect, you’ll have to deal with a lot of applications, fees, and inspections to get started. Once you’re through all the that, the fun really begins.

In the cannabis industry you are your own supplier. The makes your grow room design and management extremely important to the success of your business. The fact that you get to produce your own product should be exciting, it’s the reason so many people are interested in the industry in the first place. If you aren’t already an expert on designing and building grow rooms, don’t fret, there is are still ways for you to make it in this business. Start by doing the appropriate research and developing a solid plan. Focus on having an industry leading grow room and operation, and you may be able to make a name for yourself.

Check out a few ways the best in the industry get the most from their operations.

 

Build a Modular Grow Room

For a variety of reasons many people are converting over to modular grow rooms. These rooms are designed and fabricated specifically for growing cannabis. They’re mobile, so they’re easy to break down and move when the need arrises. In addition, they are very simple to expand when the time comes. If you’re doing things correctly, you may find the need to expand comes sooner than you expected. Having grow rooms that are easily made larger without large expense can be a huge advantage. These are a couple of advantages modular rooms have, you should really look into them if you’re getting into the business.

Talk to Experts

You’re not going to be able to do everything on your own. The first expert you need to talk to is a grower, especially if your experience is limited. As we’ve already established, competition in this industry is fierce. You need to have a memorable product or you’re not going to fare well. Bring in a master grower to guide you and make sure that you’re a success. Another expert you should be talking with a is a builder. You want someone who knows how to build out a grow room that’s up to code and runs efficiently. If you aren’t good with construction, you’ll struggle getting things set up.

Clean Every Day

A dirty grow room is something you definitely need to avoid. They’ll often lead to bigger problems like infestation, mildew, and mold. All of these things can ruin an entire crop and cost you a ton of money. Instead of dealing with them as they come up, take the necessary steps to prevent them from occurring. Make cleaning a daily task for every member of your staff, including yourself.

Organize

Keep everything in its place, and put labels on every item and plant in the grow room. You can’t be mixing up nutrients and chemicals, since different strains require different combinations. Organization can easily get out of hand and overwhelming if you don’t keep up with it everyday. Make sure you have a plan in place and that all of your team members understand it and are on board. Don’t let organization cripple your business.

Pick a Good Spot

Don’t put your grow operation too far from your main store, or you’ll incur a lot of unwanted expenses. Gas prices add up, and the further between your locations the more you’ll pay. Scout out a good location that’s not too far and not over budget. You’ll also want to think about safety. If your grow is on the outskirts of town, or in a bad area, you’ll face a higher risk of theft. Finding a place in a safe neighborhood that costs a little more may be well worth it.

Make Sure It’s Light-Proof

Light is one of the keys to any successful marijuana grow. It’s the reason we invest so much in our lighting. On the same token, dark cycles are also important. During flowering, important features of the plant are development during the standard 12 hours of darkness. If they’re interrupted with light, your crop will suffer. The solution is easy however, just ensure that you build a light-tight room that won’t let any stray light hit your plants. At the same time, you want to make sure it’s air-tight as well. Temperature control is very important and it can be hard to maintain the correct range in a leaky or drafty room. Make sure your marijuana grow rooms are light and air-tight.

When it comes to your grow take this advice into consider. Don’t stop your research here though, you have a lot to learn if you want to be successful.