The landscape of the business world has been forever altered over the last couple of decades. Perhaps one of the greatest modern inventions, the internet has drastically changed the way we do business. It’s also changed the way we market and reach our clients and customers. Whether you’re starting a new business, or trying to establish your existing company in the marketplace, it’s important to focus on this new way of doing things. Things like public relations have taken on a whole new scope. It’s well beyond time to start thinking about social media marketing. The impact it can have on you and your company is vast and wide-reaching. The top companies today generally an expert social media firm to guide them on this path. Once you decide it is a necessary task, you might be overwhelmed by the amount of companies out there offering services. Not to fret, I’ve compiled a list of things to look for in the social media firm you hire, check it out:
SOCIAL MEDIA EXPERTISE – CONTENT CREATION
When it comes to your social media presence, fluidity and freshness is key. You want a social media firm that you know can stay on top of content. They’ll have to be thorough in their research, pinpointing your target audience directly. The firm will then make use of copywriters or other specialists to produce content that your relevant audiences will want to see. Creating content to have filler for your various social media pages is not what you’re after. It’d be easy enough to do that mindless task yourself. It’s need to be pointed, direct, and engaging to those who are viewing it. Try to look at some examples of a company’s work before you hire them. Have them explain their plan for creating exciting and fresh content for your company.
NEW MARKETS AND NEW PRODUCTS – PREPARED TO TAKE YOUR COMPANY INTO THE FUTURE
Top social media management companies will be ready with a plan to move your company forward into new markets, and to introduce new products to your current and future markets. Moving into uncharted territory can be a difficult and frightening experience. You want someone on your side who is experienced in evaluating markets and finding your target audience. They can then market you or your products entry into the market appropriately.
When you are discussing a marketing strategy with potential firms, be sure to inquire about how they plan to shape your future. You want them to be ready to showcase and create about new products that you are bringing to the market. They should also be ready to showcase your company and generate that some buzz when you’re moving into a new city, state, or country.
PUBLIC RELATIONS – THE IMPORTANCE OF A GOOD IMAGE
It’s important that you and your company have a good relationship with those in your target audience. A social media firm should be able to provide excellent public relations, through both traditional and more recently relevant methods. Print media and television is far from dead, and having a feature in a prominent newspaper or on a local tv station can be a huge help for business. Earned media can be much more valuable than typical advertising. Not only does it alert people to your business, but it paints your company in a positive light. Make sure the company you hire has a strong background in PR and will be effectively able to manage your image.
MEDIA BUYING – A FOCUS ON ADVERTISING
In the previous paragraph, I mentioned that PR is more important that advertising. I do believe this is true, but it doesn’t mean traditional advertising is ineffective. It’s still a beneficial investment, millions of people still watch television commercials, and plenty of people will see and be interested in relevant print ads. You want a company that knows where to place outdoor ads, and has the capability of creating creative TV and radio spots. You can still have a big impact on your company without having a cheesy slogan or running annoying ads. It is imperative that your social media marketing company researches and knows the best places to purchase media for your business, whether it be physical or over the airwaves. Make sure the firm you go with is smart about their advertising.
BLOGGERS AND OTHER MEDIA – BUILDING RELATIONSHIPS
It is extremely important to keep your company’s relationship with prominent bloggers and media members are positive. A well-known blogger can literally make or break you as a company, and it’s something you should definitely be taking into consideration. The same goes for members of the media, if you get on their bad side, it can be disastrous for you. If you hire a great social media marketing firm you won’t have to worry about this though, as they’ll foster great relationships with both of these groups.
These are just a few of the most important things to look for in your social media firm. Keep them in mind as your meeting with and interviewing potential candidates.