The easiest way to be able to utilize marketing for your orthodontic practice is to hire the help of a digital marketing firm. They can take care of the design of your practice’s website, they can take care of content marketing for you, they can set up social media pages for your office, and they can certainly take care of anything else that is related to online marketing for orthodontists. On your own, this is not something that you will want to waste time doing when may have so much else on your plate, although you probably already know that it came with the job. However, you understand the importance of being able to put your private practice on the market and letting your local and regional community know that you are there. What you can do for yourself right aside from hiring the marketing firm is understanding just a few of the basic marketing principles for how you should handle your website. As you know, knowledge is power:
1. You certainly need a space of which to speak about yourself and your specific amount of orthodontic work. This space is called the “About Us” page, which is an extremely useful page that most websites will utilize correctly to teach the user about themselves and their work. You will use this page in the same way, by introducing yourself, your studies, your work, your orthodontic team and other professionals that you work with. You will want a mission statement here to let the potential patient know what you and your team stand for. You will want some basic definitions about the field of orthodontics too, since most patients will know little more than what their family dentist has told them. This is just a very important page that will act as the initial ice breaker, since there are likely to be very many potential clients that are nervous about the first appointment.
2. Your other very super important page will be the one that is going to talk about all the orthodontic services that you can provide for your potential patients. This is essentially where they are going to find information about what types of braces are available for them, and you know this is what’s getting people so riled up about visiting the orthodontist! They don’t want to accept that they will have to wear steel braces and lucky for them they won’t have to considering the advanced options that you have for them. They don’t know much about orthodontics, so give them the hope they are looking for, and list those technologically advanced options first when you are talking about your services. This will give them immediate ease about the idea of visiting you for the initial consultation. Also, remember to keep your language free and clear of difficult and complicated jargon, and give them links to the braces maintenance page as well, which will improve your search engine optimization (SEO) scores considering that they will be taking consistent trips there.
3. You know that would be the ultimate kicker to the look of your orthodontic web design? It would the use of beautiful and informative photos that will draw the most attention from users and potential patients. They want to see any sort of visual media, whether it’s the use of educational infographics, or informative videos – they want to stay engaged with little effort, and reading takes a lot more effort than learning through a photo. It should make sense what kinds of photos you will want to put on your website – your before and after photos should work marvelously with attracting the right kind of attention from potential patients, as they can see first hand what kind of work you do, and it should help ease their concerns about wearing braces, since they will be able to see right away the kinds of great results that will turn out once they start treatment!
4. Good orthodontic websites are well maintained over time, by making sure the design is still good and that all links and videos are still working. Getting good SEO scores also means keeping in touch with current and former patients through social media, which is something you can easily maintain by spending 5 minutes a day in. When you stay in the minds of your patients, peers and colleagues, then they will continue to refer to friends and people will still visit your website when you are updating your social media.